You have a skincare routine. But your skin still isn't properly hydrated — and you can feel it.
It tightens after a shower. Gets oily mid-afternoon but dry in other areas. Flakes slightly in winter. You apply serum, you apply actives, but you've forgotten that everything starts with the barrier. Without it working correctly, your other products absorb less, your skin reacts more, and results are never what they should be. The problem isn't your serum. It's what comes before it.
The moisturiser dermatologists use as a benchmark. Now in your bathroom.
BaseLayer replicates the skin's own natural moisturising factors — the same compounds your skin produces naturally and gradually loses through time, sun, and stress. This isn't a regular moisturiser that sits on the surface. It's a genuine replenishment of the hydration layer your skin needs to function as it should. In days, the tightness stops. In weeks, the imbalance stops.
The formula science took decades to replicate. The Ordinary made it accessible.
💧 Dermal Lipids — rebuild the outer skin layer that protects against dryness and environmental aggressors. The compromised barrier begins to function again
🌿 11 Amino Acids + Glycerin + Urea — multi-layer hydration. Each ingredient acts at a different depth — from surface to within. Zero overlap, zero waste
✨ Hyaluronic Acid — locks water inside the skin for hours. No dryness, no tightness, balanced throughout the entire day
🏆 Allure Best of Beauty Award — not marketing. The most respected editorial recognition in global skincare
The Ordinary. The brand that proved the best product doesn't have to cost a fortune.
Last step. Every day. The base that makes everything else work better.
- After your serum or active
- Take a small amount with fingertips
- Apply to face and neck in gentle motions
- Allow to absorb completely
Morning: apply before SPF — improves adherence and protection. Night: final step of your routine — seals all the actives that came before. Compatible with retinol, niacinamide, vitamin C, and any serum.
50 available. The Ordinary sells out fast in the UK. 90-day free returns. Zero risk.
👉 GET MY THE ORDINARY NATURAL MOISTURIZING FACTORS + HA NOW
❓ FAQ
1. Does it work for oily skin? Yes — it's one of the skin types that benefits most. The formula balances hydration without adding oiliness. Oily skin often overproduces sebum because it's dehydrated underneath — BaseLayer fixes that.
2. Can I use it morning and night? Yes. Morning: before SPF. Night: final step of your routine. Light enough for both moments without any feeling of build-up.
3. Is it compatible with retinol and acids? Yes. Apply BaseLayer always after your actives — it seals and enhances them. With retinol, the barrier hydration reduces irritation and improves tolerance to the active.
4. How soon will I see results? Softer, less tight skin from the first application. Balanced barrier and stable hydration between days 7 and 14. More even, less reactive skin between weeks 3 and 4.
5. Is it suitable for sensitive skin? Yes — one of the safest moisturisers on the market. No parabens, no sulphates, no phthalates. A minimal formula that respects the barrier rather than overloading it.
6. Do I need to use it with other The Ordinary products? No. It works as a standalone daily moisturiser — delivers results on its own. But it amplifies any existing routine when used as the final step.
7. What if it doesn't work for me? 90-day free returns. No hassle. Zero risk.
